In a sign that the corporate sustainability movement may be entering a new dynamic phase, Sir Richard Branson and Jochen Zeitz, former chief executive of Puma and current director of Kering, today launched a new global collaboration to drive transformational change in the business sector. The B Team brings together an initial 14 leaders from major corporations around the world, including Unilever, Natura, Celtel, Tata and Kering, in an attempt to enlarge projects that demonstrate that long-term business success can be built only by prioritising people and planet alongside profit. The collective ... has issued a declaration that places much of the blame for the world's problems directly on the doorstep of companies.